This concept carries a strong Islamic and cultural essence. It is built around the Arabic letter “Ba”, reinforcing the brand’s identity and personality as one that is deeply rooted in the santri and Islamic tradition.
The logomark is constructed from a perfect circular form, making it highly versatile and ideal for a wide range of applications across both digital and print media. Its iconic shape allows the symbol to stand on its own without the brand name, remaining instantly recognizable and memorable. This makes the logo highly effective as the primary face of the brand.
The typography is bold and assertive, using uppercase letterforms to make a clear statement and convey confidence. The color palette is rooted in nature, calm strength, and spiritual grounding. Each color is chosen to support the brand’s Islamic and santri-oriented identity while maintaining a modern, premium presence.
