PROZEN is a modern frozen food brand designed to eliminate friction from everyday nutrition. It focuses on high-protein meals that are practical, efficient, and confidently simple. No unnecessary choices, no confusing claims. Just food that works.
This project focuses on creating a bold, modern identity that feels strong, practical, and consistent. From the logo system to packaging and visual language, every element is designed to communicate clarity, discipline, and everyday usability without sacrificing personality.
The chosen concept is built around a strong, modern wordmark. The form is bold, clean, and confident. Not aggressive, but solid and reliable. The design is made to be highly legible and flexible, working seamlessly across everything from packaging to digital applications.
